An article published today in
The Globe and Mail encourages businesses and organizations to think about their clients when purchasing this season's
corporate holiday gifts. We agree that a "blanket approach to gift-giving" is not always an appropriate solution to the conundrum of choosing products to distribute to your clients, but what's the stress-free alternative? We've combined insight from The Globe and Mail with our own expertise to give you some worry-free tips to help make your
corporate holiday gifts decision easier this year:
- Divide your clients into categories based on a couple of main factors – for instance, how much they spend, the extent of your relationship, or the influence they may have on your company in the future. Assign gifts for each of these categories.
- Think of clients as people, not corporations. You or someone in your company knows someone in their company. Consider their personality, gender, age, etc. – all factors that would influence how you choose a gift for a friend or relative.
- If your gift is going to a group of people, send something that everyone can enjoy together. Customized cookies or food platters, office decor, and apparel are all great options.
Good luck, and happy holidays!
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