A recent New York Times article explained how corporate holiday gifts can communicate certain sentiments to your brand’s target audience. For example, the author references a past gift to clients of a tissue holder, perhaps indicative of his organization’s concern for its constituents’ health and well-being. One year, his business distributed a calendar containing humorous photos of how to reuse fruitcakes. In this instance, recipients were made aware of the company’s sense of humor. Whatever corporate holiday gifts you present to your clients and/or employees, ensure that they deliver a bold, concise statement about your organization’s ideals and mission.
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